Cocina Fresca Salsa
The Assignment
SOCIAL MEDIA, STRATEGY, UX DESIGN, DEVELOPMENT, ART DIRECTION, PRODUCTION
Reinvigorate the brand’s digital presence through a tech-forward website and social media presence with a fresh design.
Drive Product Usage
We developed data-driven personas to inform user flow and overall brand voice. Engaging social media strengthened the brand’s digital presence and relevance.
The Results
72% increase in overall site traffic
76% increase in page views
277% increase in social media followers
3.43% average engagement rate