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Cocina Fresca Salsa

The Assignment

SOCIAl MEDIA, STRATEGY, UX DESIGN, DEVELOPMENT, ART DIRECTION, PRODUCTION

Reinvigorate the brand’s digital presence through a tech-forward website and social media presence with a fresh design.

Drive Product Usage

We developed data-driven personas to inform user flow and overall brand voice. Engaging social media strengthened the brand’s digital presence and relevance.

The Results

72% increase in overall site traffic
76% increase in page views
277% increase in social media followers
3.43% average engagement rate